4 Months, 7% More Visibility: The Data-Driven SEO Success of Cole Heating & Cooling
- CTS Heating & Cooling
- West Haven, CT
- ctsheatingandcooling.com
Discover how Cole Heating and Cooling Services LLC, a family-owned HVAC company in Nixa, Missouri, achieved a significant boost in online visibility and customer engagement through a targeted digital marketing strategy. By partnering with our agency, they experienced a remarkable increase in website traffic and service inquiries, solidifying their position as a leading HVAC service provider in their region.
The Challenge: Getting Found in a Crowded HVAC Market
Before working with us, Cole Heating & Cooling faced several roadblocks in reaching new customers. Despite providing top-tier heating and cooling services, their online presence wasn’t generating enough leads. Their biggest challenges included:
Invisible on Google: Their website wasn’t ranking for key search terms, making it hard for customers to find them.
Outdated Website: A slow, unoptimized site that wasn’t converting visitors into paying customers.
Weak Social Media Presence: Low engagement and no clear content strategy meant missed opportunities.
Few Inbound Calls: Even with their stellar reputation, the phones weren’t ringing as much as they should.
The Game Plan: A Digital Marketing Overhaul That Delivered Real Results
We developed a custom strategy tailored to the HVAC industry and local market, ensuring Cole Heating & Cooling stood out online:
💡 Website Revamp: We redesigned their site to be faster, mobile-friendly, and conversion-optimized—leading to more leads from web visitors.
🔍 SEO That Works: Through keyword research, optimized service pages, and local SEO enhancements, we got them ranking on the first page of Google.
📲 Google My Business Power-Up: We optimized their listing, added fresh content, and encouraged customer reviews, leading to higher rankings in map searches.
📢 Social Media & Content Strategy: We developed engaging, informative content that positioned them as trusted HVAC experts—bringing in more local traffic.
🎯 Targeted Ads & Lead Generation: We implemented highly targeted PPC campaigns to drive immediate results, increasing calls and service bookings.
Results
Our strategic initiatives led to significant improvements:
Increased Website Traffic: Achieved a substantial rise in organic website visitors within the first three months.
Enhanced Search Rankings: Secured top positions on search engine results pages for targeted HVAC keywords in the Nixa, MO area.
Improved Conversion Rates: Noticed a marked increase in the number of website visitors converting into service appointments.
Stronger Social Media Engagement: Built a growing and active online community, leading to higher brand recognition and customer loyalty.
Positive Customer Feedback: Received numerous positive reviews, reflecting increased customer satisfaction and trust.
Conclusion
Through a tailored and comprehensive digital marketing strategy, Cole Heating and Cooling Services LLC successfully overcame their initial challenges, achieving enhanced online visibility, increased customer engagement, and business growth. This case study exemplifies the impact of strategic digital marketing in transforming local businesses.
