CTS Heating & Cooling Boosts Local Search Visibility by 32% in Just 9 Months!
- CTS Heating & Cooling
- West Haven, CT
- ctsheatingandcooling.com
Discover how CTS Heating & Cooling transformed its online presence, achieving a 32% increase in search visibility and ranking for high-intent local keywords with the help of our strategic digital marketing approach.
Challenges Faced
Before partnering with DoubleX Agency,
CTS Heating & Cooling faced several digital marketing challenges:
❌ Limited online visibility: Their website was ranking poorly for service-related keywords.
❌ Low local search rankings: The business was nearly invisible in its target service areas.
❌ Stagnant lead generation: Due to a lack of search presence, inbound calls and website inquiries were low.
❌ High competition: Competing HVAC companies dominated Google’s local map pack, reducing CTS’s reach.
Our Approach
To overcome these challenges, we developed a data-driven digital marketing strategy tailored to their HVAC services:
🔹 Website Optimization: Improved website performance, mobile responsiveness, and service page content.
🔹 SEO Strategy: Implemented on-page and off-page SEO to boost rankings for HVAC-related search terms.
🔹 Local SEO: Developed hyper-targeted landing pages to capture “near me” searches across key Connecticut counties.
🔹 Google Business Profile Enhancement: Optimized CTS’s Google Business Profile to rank higher in map pack results.
🔹 Content Marketing: Created informative blogs and service guides to attract organic traffic.
Results
Within months, CTS Heating & Cooling saw remarkable improvements in its digital presence:
Conclusion
CTS Heating & Cooling’s success story proves that targeted digital marketing strategies can drive real business growth. By leveraging SEO, local optimization, and strategic content marketing, they have positioned themselves as a trusted HVAC provider in their region.
